Liam Payne's mom wasn't happy about his 'raunchy' Hugo Boss photo shoot: 'I have basically just shot

October 2024 · 4 minute read

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Liam Payne's mom "wasn't best pleased" when she saw his "raunchy" new underwear campaign with Hugo Boss.

The steamy photo shoot, which also included model Stella Maxwell, was helmed by famed fashion photographers Mert Alas and Marcus Piggott and published alongside Payne's recent interview with GQ Hype.

Your 7AM wake up call, direct from #LiamPayne 🔥 We caught up with the former #OneDirection star on everything from his first solo debut album to getting naked for his first @hugo_official underwear ad and so much more... LINK IN BIO for the full #GQHype interview. ✍️ @jonathangq 📸 // #GQ Editor @dylanjonesgq

A post shared by British GQ (@britishgq) on Nov 3, 2019 at 11:00pm PSTNov 3, 2019 at 11:00pm PST

The "Strip That Down" singer told the magazine that, although landing the deal was a "real moment" in his career, he didn't quite realize that he'd agreed to his first-ever nude photo shoot.

"It got very raunchy very quickly," he said. "I hadn't been properly warned about the amount of nudity Mert and Marcus do in their work, let's say."

Your signature layer. Shot in Berlin by @mertalas and @macpiggot, @liampayne and @stellamaxwell coordinate in new essentials from #HUGObodywear #HUGOxLiamPayne

A post shared by HUGO (@hugo_official) on Nov 4, 2019 at 7:57am PSTNov 4, 2019 at 7:57am PST

Payne said he was asked to remove all his clothes for the very first photo, which took him by surprise.

"I mean it was just a room full of five or six people and a hell of a lot of tequila to get me to this level," he said. "And there was a real hollow moment afterwards where I was sitting outside smoking a cigarette thinking, 'I have basically just shot soft-core porn.' For one, my mum is going to kill me."

"It was a lot of fun to shoot but my mum wasn't best pleased," he continued. "There's this really raunchy shot of me and Stella, and I showed my mum. She took one look at it and gave me a clip round the ear. All I was thinking was, 'I better not tell her about the London buses!'"

#HUGObodywear #HUGOxLiamPayne

A post shared by Liam Payne (@liampayne) on Nov 4, 2019 at 1:00am PSTNov 4, 2019 at 1:00am PST

Despite the familial backlash, however, the former One Direction band member said he was excited for "an entry into working in fashion proper."

"But now with all the other things I have managed to achieve, not least this underwear campaign with Hugo, it's meant a lot to me personally," Payne said. "I think it's got me closer to those men whom I respect so much, people like David Beckham and Brad Pitt, such icons in their own lifestyles. It's a real pinch-me moment. I can't believe it hasn't all burnt down to the ground yet, to be honest."

Payne released his debut solo single in 2017. More than two years later, his highly anticipated debut solo album, "LP1," will be released on December 6.

Read his full interview with GQ Hype here.

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